I’ve always thought that producing movie trailers has to be one of the best jobs in the world.Â You get to sum up an hour in one minute, including every action-packed shred of excitement and tear-jerking drama.Â It’s not only a creative gig, but one that implicitly impacts box office success.
One of the tell-tale signs of a crappy movie is when the trailer is flat.Â And one of the dullest trailers I’ve seen in a long time is for Sex and the City 2.Â And the ladies I’ve quizzed agree.
First, full disclosure, I am a dude, with testosterone pumping through my blood.Â However, I’ve always had a soft spot for the show.Â While I don’t care for any of the characters, I recognize crisp writing and spot-on subject matter when I see it.Â And the look on my wife’s face when she watched the show is all of the proof I need to understand the TV series’ success.
The first Sex in the City movie took itself too seriously.Â It looks like the follow up might make up the difference, and in the process, go too far in the other direction.
Bringing back Carrie’s old flame Aiden Shaw, at this point, seems like it’s a day late and dollar short, but I guess that was the only drama they could dig up.Â How many times can a woman be left at the altar anyway?
And the supporting role of the “City” is supposed to be New York, not Abu Dhabi by way of Morocco.
But women will flock to the opening.Â I expect the movie to match it’s predecessor’s $55 million opening weekend.Â It might even beat it.Â Proof that maybe the trailer isn’t that important after all.