In a hilarious & genius marketing move, 7-11 has entered a partnership with Fox to promote the upcoming release of The Simpsons Movie.

Some 7-11 stores will be sporting the new sign ‘KWIK-E-MART’ to get folks ready for the big day.  Looks like the first store to do such is a 7-11 located in Burbank, California. 

You know, I have to say, that is one of the best promotion ideas yet for a film!