CelebrityÂ gigsÂ â€“Â whichÂ starsÂ areÂ contractuallyÂ obligated to do-Â makeÂ being inÂ theÂ moviesÂ seemÂ likeÂ itâ€™sÂ allÂ aboutÂ theÂ artÂ ofÂ movieÂ making;Â theseÂ days, however, itâ€™sÂ allÂ aboutÂ theÂ deal.Â TheÂ perfectÂ exampleÂ ofÂ thisÂ isÂ theÂ contractÂ ArnoldÂ agreedÂ to forÂ TerminatorÂ 3:Â TheÂ RiseÂ ofÂ theÂ Machines.Â TheÂ contractÂ wasÂ putÂ togetherÂ byÂ JacobÂ Bloom, Schwarzeneggerâ€™s lawyer. It took atÂ leastÂ twenty-oneÂ draftsÂ andÂ ended up running thirty-threeÂ pagesÂ long.
AtÂ theÂ time,Â thisÂ contractÂ set recordsÂ forÂ ways inÂ whichÂ it benefittedÂ theÂ actor.Â BloomÂ madeÂ sureÂ thatÂ SchwarzeneggerÂ wouldÂ getÂ $29,250,000Â whetherÂ theÂ movieÂ wasÂ actuallyÂ madeÂ orÂ not.Â ForÂ everyÂ weekÂ shootingÂ ranÂ overÂ schedule, heÂ wouldÂ get anÂ additionalÂ $1.6Â million. To top it off,Â thereÂ wasÂ a â€œperks packageâ€ â€“ $1.5Â millionÂ forÂ thingsÂ suchÂ asÂ privateÂ jets,Â deluxeÂ suitesÂ onÂ locations, twenty-four hour limousine service, aÂ fullyÂ equippedÂ gymÂ trailerÂ andÂ more.Â SchwarzeneggerÂ alsoÂ hadÂ theÂ right toÂ decideÂ whoÂ workedÂ withÂ him. HeÂ hadÂ hisÂ choiceÂ ofÂ director,Â principalÂ cast,Â hairdresser, stand-in,Â personalÂ chef,Â andÂ others.
ProducersÂ of T3,Â MarioÂ KassarÂ andÂ AndrewÂ Vajna,Â hadÂ littleÂ choiceÂ butÂ toÂ agreeÂ to Schwarzeneggerâ€™sÂ terms. HisÂ imageÂ wasÂ indeliblyÂ linkedÂ toÂ theÂ fictionalÂ robotÂ becauseÂ of TVÂ rerunsÂ of theÂ Terminator 1Â andÂ Terminator 2,Â notÂ to mentionÂ theÂ videoÂ gamesÂ based onÂ theÂ movies. Getting ArnoldÂ to star inÂ Terminator 3Â wasÂ crucialÂ forÂ KassarÂ andÂ VajnaÂ in order to getÂ theÂ fundingÂ theyÂ needed toÂ makeÂ theÂ film.Â TheÂ three distributorsÂ whoÂ hadÂ agreed to financeÂ theÂ filmÂ -Â WarnerÂ Bros.,Â Toho-TowaÂ andÂ Sony PicturesÂ -Â onlyÂ agreed to do so onÂ theÂ conditionÂ thatÂ SchwarzeneggerÂ wouldÂ star asÂ theÂ robot.
Schwarzeneggerâ€™sÂ contractÂ insuredÂ thatÂ heÂ gotÂ everyÂ possibleÂ taxÂ advantage.Â OakÂ Productions,Â Inc., aÂ corporateÂ frontÂ ownedÂ byÂ Â ArnoldÂ ,Â wasÂ to beÂ paidÂ theÂ moneyÂ forÂ theÂ making ofÂ theÂ film,Â notÂ Â ArnoldÂ himself. InÂ return,Â OakÂ ProductionsÂ wouldÂ lendÂ theÂ servicesÂ ofÂ SchwarzeneggerÂ toÂ theÂ production.Â ThisÂ helpedÂ himÂ manage hisÂ exposureÂ toÂ taxes.Â ForÂ example,Â OakÂ ProductionsÂ enteredÂ intoÂ aÂ tax-reimbursementÂ schemeÂ withÂ theÂ productionÂ toÂ avoidÂ taxÂ liabilitiesÂ thatÂ mightÂ occurÂ abroad. InÂ return,Â SchwarzeneggerÂ agreed to beÂ additionalÂ daysÂ of shooting outside ofÂ theÂ scheduled shootingÂ time.
AfterÂ allÂ of Schwarzeneggerâ€™s contractualÂ demandsÂ wereÂ met,Â theÂ budgetÂ ofÂ theÂ filmÂ reachedÂ $187.3Â million, making itÂ theÂ mostÂ expensiveÂ independentlyÂ producesÂ movieÂ atÂ thatÂ time. An additional $90Â millionÂ wasÂ alsoÂ spentÂ on marketingÂ andÂ advertising.Â TheÂ boxÂ officeÂ grossÂ ofÂ Terminator 3Â wasÂ $433Â million.
Ironically,Â onceÂ theÂ TerminatorÂ franchiseÂ was onÂ itsÂ feet again, ArnoldÂ was no longer neededÂ forÂ further sequels.Â KassarÂ andÂ VajnaÂ soldÂ theÂ rightsÂ toÂ theÂ franchise to Halcyon, aÂ gameÂ company, in 2007. HalcyonÂ producedÂ theÂ firstÂ of three sequels,Â Terminator Salvation, in 2009.Â EvenÂ withoutÂ Schwarzenegger,Â theÂ film didÂ almost as well asÂ Terminator 3Â atÂ theÂ AmericanÂ boxÂ office.
Sergeo Kozak heads Marketing and Communications at EdictiveÂ and True Hero Studio. He writes on creative project management industry.