Studio Weekend Actuals: July 10 to July 12, 2009
1 Brüno – $30,619,130
2 Ice Age: Dawn of the Dinosaurs – $27,607,497
3 Transformers: Revenge of the Fallen – $24,213,875
4 Public Enemies – $13,794,240
5 The Proposal – $10,603,884
6 The Hangover – $9,933,238
7 I Love You, Beth Cooper – $4,919,433 3
8 UP – $4,715,746
9 My Sister’s Keeper – $4,294,382
10 The Taking of Pelham 1 2 3 – $1,543,516
Bruno, though topping the weekend box office, is predicted by some to not only rake less money in compared to “Borat” but also have a short run. The reason for this is that “Bruno” did a lot better last Friday ($14.4 million) than Saturday ($8.8 million), which might mean that it is quickly losing steam. According to Universal distribution president Nikki Rocco the figure does not automatically equate to that though since such occurrences are usual during summer.
“Bruno” as we well know stars Sacha Baron Cohen and, like his first very notorious and successful film “Borat”, the movie is as shocking as ever, if not more. “Bruno” shows the exploits of a gay Australian fashion designer out to conquer America. Surely this film will turn out to be as controversial as ever given its very explicit content. My only tip would be to watch this film if you liked “Borat” and steer clear or regret it if you didn’t.
As for Eminem I only have one message for you: If you aren’t over the butt incident during the MTV Movie Awards better not watch “Bruno” because it will bring it all back to you.