Man! Is the film that bad?! Universal Pictures has announced that it will give away free tickets to the upcoming movie Peaceful Warrior later this month.
The movie making company is giving away about $15 million worth of free tickets to the film in an effort to get folks in to actually see it.
Universal’s president of marketing, Adam Fogelson revealed the new plan, saying, “We wanted to allow consumers a chance to sample the film and opted to redirect money from a traditional marketing campaign and instead purchase and provide tickets to moviegoers directly.”
“This truly is an example of an offer with no strings attached.”
The hope for the marketing president is that “word of mouth and enthusiasm might sustain interest” in the uplifting film.
Peaceful Warrior, based on Dan Millman’s best selling novel, debuted last year in theaters in limited release. And I’m guessing it didn’t do too well, so they brought ole Adam in to boost interest in the movie.
The free tickets will be available this Sunday.