I’ve always thought that producing movie trailers has to be one of the best jobs in the world. You get to sum up an hour in one minute, including every action-packed shred of excitement and tear-jerking drama. It’s not only a creative gig, but one that implicitly impacts box office success.
One of the tell-tale signs of a crappy movie is when the trailer is flat. And one of the dullest trailers I’ve seen in a long time is for Sex and the City 2. And the ladies I’ve quizzed agree. [Read more…]