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Toy Story 3 – Unconventional Promotion

June 17, 2010 by Andrew G. Rosen

I have nothing against the Toy Story movie franchise. In fact, I’ve even heard people whispering behind my back that I look like Woody. But I do have an issue with Disney’s latest promotion tactic: “Promoted Tweets” – and worse yet – “promoted trending topics.”

It’s the first time I’ve seen this Twitter pay-for play, and I don’t like it one bit. [Read more…]

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